Wednesday, March 18, 2009

Great article about Facebook's growth spurt with 35 to 49 year olds

Tuesday, March 10, 2009
Middle-aged people flocking to Facebook
Business First of Columbus
Propelled by the growth of Facebook Inc. and LinkedIn Corp., social networks are now more popular than e-mailing on the Internet, according to a Nielsen Co. study.
Nielsen said social networking “member communities” are attracting 67 percent of Internet users while e-mail is at 65 percent.
The study found that of Internet users throughout the world, two-thirds visited a social networking site last year. Of those, Palo Alto, Calif.-based Facebook is the leader, with visits every month by three of every 10 Internet users, the Nielsen study reported.
In fact, Facebook had a 168 percent increase in users, the study said, while Mountain View-based LinkedIn had a 137 percent increase. The biggest growth spurt for Facebook has been in the category of users from 35 to 49 years old.
More information on the report can be found here .
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